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Marketing Plan

Project Launch                

Melbourne         

19th June 2008 

Project Launch

Bendigo 

26th June 2008

Website Launch    

www.lmha.com.au/vitccu

July 2008

Newsletters     

Distributed by email to all participating hospitals and stakeholders 

Monthly

Media Releases    

At project launch

Prior to first pilot site

Prior to each new site becoming operational

June 2008

Oct 2008


Demonstration Events

Media events to be organised for each hospital by Bendigo

Health Public Relations

TBA with each site

Completion Event

Event to be held in Melbourne and Bendigo to thank all participants    

Dec 2008

 Media Demonstration

 Event

 Media event to be organised with attendance from key contributors and supporters
 Jan-Feb 2009

 

All media releases to be issued by Bendigo Health (Loretta Gibson - lgibson@bendigohealth.org.au)

 

The project is supported by funding from the Australian Government under the Clever Networks program