News
Thursday, July 03, 2008
A number of marketing opportunities have been identified for the project encompassing local, regional and national media. Loretta Gibson from Bendigo Health will be the central point of co-ordination for all marketing for this project.
The project has been officially launched in Melbourne and Bendigo. Melbourne’s launch was a very successful cocktail party held at the Telstra Conference Centre, which was a stunning venue.
The Bendigo launch was held in the evening at Café Au Lait and was very well received.
A media opportunity was held earlier in the day in the emergency department of the hospital at Bendigo Health. All forms of media responded enthusiastically and it was very well reported. See media report from the Bendigo Advertiser below.
Each town will have an opportunity for its own media launch as detailed below, when the live demonstration is conducted in each location.
We would welcome your input as to all your valued media contacts in each town, so we can make sure the right people in each area are invited to participate in the demonstration and full media coverage is provided in each town.
Please email your media contacts and comments to Loretta Gibson at Bendigo Health on
lgibson@bendigohealth.org.au
News Story Links:
The Advertiser, June 27 2008 (PDF 148 KB)
DHS News July 2008(PDF 90 KB)
Brisbane Times, May 2, 2008
The Age, May 2, 2008
TechnOT Blog, May 1, 2008